Marketing

INTRODUCTION The purpose of this report is to use my selected organization and to dissolver questions place in the SLP material. Hope adequatey, by discussing these topics, I provide give the lecturer some insight on the organization. I will argue this report with a brief thick of the entire analysis, highlight some of the most significant part that the report contains. sitting LONG PROJECT ONE The keep company I am analyzing for the posing Long Project is the armament and Air Force sub Service (AAFES) main plinth Exchange or sometimes referred to as the BX for short. AAFES stands many service within its facilities. AAFES mission avowal is to, Provide quality goods and operate at competitively start prices and generate earnings to aliment MWR programs (AAFES.com, 2007). Their vision is, To be our customers first preference (AAFES.com, 2007). As mentioned previously in this report, AAFES bids products via retail stores, catalogs, and onl ine. AAFES retail stores offer tax resign, price comparable to(predicate) products. They also offer nutrition services. AAFES also offers specialty stores and movie theaters. The AAFES website also offers many realistic vendors and hundreds of thousands of items from centricmall.com partners.

AAFES has many competitors in the local communities, but two of its major(ip) competitors are: Wal-Mart and Target. Local malls offer customers the powerfulness to shop for a variety of items. AAFES focuses on depression switching cost, offering consumers the ability to buy different brands of choice as well as an AAFES brand product. They also countenance that buying from their stor e will accumulate the customer a savings of ! about 20 percent. The biggest advantage that AAFES has is the tax free shopping. AAFES marketing strategy concentrates to a great extent on morale, welfare, and recreation programs. Their marketing strategy proves to consumers that much of the salary will benefit the consumer which gives them an go on on host installations. SESSION...If you want to get a full essay, order it on our website: OrderEssay.net

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