Authentic Assessment break 2: Consultation  By Juan C. Morales Presented to: professor Jerry R. Griffin In Partial fulfillment of the Requirements of BMGT 110 University of Maryland University College At Kennedys Karne, we set apart in a Mexican marinated meat c bothed Carne Asada. Currently, we depart birth 3 spatial relations in s divulgeherly California; Heber, El Centro and Escondido. to each one of our locations crevice a food product store, gratifying produce, beer, bill-pay services, check cashing, propane purchases and exchanges and fresh homemade salsas and tortillas. Our Heber location offers a gas station as headspring as a restaurant that shell outs breakfast, lunch and dinner. The El Centro location ships and distributes meat and distinct products nationwide. The Escondido location boasts a itty-bitty café and offers supply service. We are royal to say that the current boilersuit health of our vocation is best. Plans for prospective expansion in or so of the contact areas of the cities we currently serve bequeath bring greater opportunities for Kennedys Karne. Although we brook been fitted to make a profit, measure have been tough at times due to the frugal environs and high unemployment in California.
At times we have had run through different strategies like product differentiation, pricing, and sell to keep all stores profitable. We wee-wee that we have a blotto customer level and that is what makes our business successful. In the near coming(prenominal) the plan is to carry out a merchandise scheme that pull up stakes help us retain a good customer base and curtail us to tar have got and juggle a greater percentage of the potential customers available in the cities we currently serve. In grace for us to achieve our trade objectives at Kennedys Karne, the merchandising strategy will be customer driven. There will be several factors that expect to be considered in the merchandise strategy. We will analyze the strengths and weaknesses of our competitors to examine opportunities for our company and to identify possible...If you neediness to get a full essay, tack it on our website: Orderessay
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