while ¢ñ OVERVIEW         Banana land is a very famed grunge in United State and Canada. This brand has not been introduced into to the south Korea market yet. Banana Republic was found in 1978 in California. later being acquired by Gap Inc. in 1983, it has since evolved from a sm whole purveyor of safari-inspired clothing with two stores and a mail rig compose into one of the most well- respect sell brands in the United States. Banana Republic is having an strain on all things elegant, modern and comfortable. Banana Republic is the crowning(prenominal) destination for style-conscious shoppers. Customers look it in every aspect of the brand-from individualised service to characteristic shopping experiences. Due to this reason, I am interested in introducing Banana Republic into southeast Korea. I perplex authorisation that Banana Republic volition be successful in South Korea. I will describe by the analytic thinking of the market situations in S outh Korea and the competition situation there. later on analysis, I will make my marketing strategies about how to successfully introduce and vex Banana Republic into South Korea. PART ¢ò BRIEF doorway AND HISTORY ABOUT BANANA democracy         Banana Republic was found in 1978 in California. After being acquired by Gap Inc.
in 1983, it has since evolved from a subtile purveyor of safari-inspired clothing with two stores and a mail dress catalog into one of the most well-respected retail brands in the United States.         plot of ground our focus trunk on modern, versatile clothing for both men and women, we have grown our customers. As they bega n to express a desire for spread out lines ! of merchandise, we listened. This is what inspired us to introduce some(prenominal) new collections home, jewelry, intimates and personal care. ¡° workforce¡¯s Only¡± and ¡°Women¡¯s Only¡± gender-specific stores were launched in 1996. And in 1997, we added 30 new stores, including 4 flagship locations, bringing the total... If you want to maturate a full essay, order it on our website:
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