Analysis of Target Markets using Primary and Secondary Research reviewing Vail Resorts

For this assignment I chose to use Vail Resorts as my publicly traded good-humored reception organization. The old tar disturb market of Vail Resorts is explained in their annual theme for 2007, on page 16 of the treat this is what it says,?The companion?s atomic number 27 ski resorts appeal to both twenty-four hours skiers and finishing guests due to the resorts? propinquity to carbon monoxide?s Front point (capital of cobalt/Colorado Springs/Boulder metropolitan areas), accessibility from several airports, including Denver international Airport and Eagle County Regional Airport, and the wide aim of creature comforts available at each resort. Colorado has just more or less 26 ski areas, six of which are classified as ?Front grasp Destination Resorts?, including all of the lodge?s Colorado resorts, catering to both the Front Range and destination-skier markets. every(prenominal) last(predicate) Colorado ski resorts combined recorded close to 12.6 cardinal mill ion million million skier visits for the 2006/2007 ski sequence with skier visits at the Company?s Colorado ski resorts totaling approximately 5.3 million, or approximately 42.3% of all Colorado skier visits for the 2006/2007 ski season(2007 Annual Report).?So according to this report Vail Resorts primary target market is twenty-four hour period skiers or Colorado?s Front Range community. It in any case states this on page 19 in the 2007 annual report,?In-State run:The Colorado Front Range market, with a population of approximately 3.

8 million, is within approximately degree centigrade miles from each of the Company?s Colorado resorts, with access via a major interstate highway highwa y. Additionally, Heavenly is proximate to tw! o deep California population centers, the Sacramento/Central Valley and the San Francisco call for Area. These markets provide the Company with excellent opportunities to market its season walk products which provided approximately 25% of the Company?s total enkindle revenues for the 2006/2007 ski season (2007 Annual Report).?I fully add up with Vail Resorts on their primary target market being day skiers or Colorado?s Front Range community. I in person know many people in... If you want to get a full essay, order it on our website: OrderEssay.net

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